This event really and truly is about connecting the dots across all of Latin America and North America. With the gaming and betting industries evolving at lightning speed, there’s never been a more important time for markets across the Western Hemisphere to learn from one another, spark collaborations, and fuel mutual growth.

And yes—it will wrap up with a bang: INFINITY Florida headlined by none other than Steve Aoki. But beyond the lights and music, this is a business-first event designed to unlock real opportunities.

Since SBC Summit Americas is the evolution of SBC Summit Latinoamérica (and SBC Summit North America, but this is not the focus of the current blog post), it’s essential to understand how LATAM stakeholders from across the region can benefit. 

Below, we break down what professionals from Argentina, Brazil, Colombia, Mexico, Peru, and Chile can expect—from confirmed operators and game-changing panels to critical networking opportunities and regulatory insights tailored to each market.

Why Argentina-focused Professionals Can’t Miss SBC Summit Americas

Meet Your Peers: Top Operators Targeting Argentina Confirmed

The event will bring together some of the most influential operators in Argentina, offering unmatched networking potential and collaborative opportunities. Among those confirmed are:

• Bet365
• Betsson
• Betway
• BetWarrior
• Bplay
• Codere
• Enjoy
• Grupo Slots

Whether you’re already working with these brands or aspire to break into their networks, SBC Summit Americas gives you the chance to connect directly with key decision-makers.

Hear from Industry Leaders Like Rodrigo Cigliutti

Argentine representation will be strong not only on the show floor but also on stage. Don’t miss Rodrigo Cigliutti, President of CIBELAE, as he joins a powerful lineup of speakers driving real change across the Americas.

Sessions such as:

• Bridging Opportunities: The Synergistic Links Between Spain and Latin America – This panel will delve into the evolving and mutually beneficial relationships between Spain and Latin American markets within the gambling sector. Experts will highlight the business potential unlocked by shared language, cultural ties, and increasingly aligned regulatory frameworks. From fiscal incentives and cross-border investments to collaborative approaches in responsible gambling, the discussion will explore how these connections are driving innovation and sustainable growth. Attendees will walk away with practical insights into how Spain and Latin America are shaping each other’s strategies—and the future of the global gaming landscape.
   
• Enhancing Your LATAM Presence Through The Perfect Partnership – In a region where passion for sports runs deep, partnerships between gambling companies and sports organizations have become a cornerstone strategy for growth. This panel explores the power of these collaborations—what makes them work, where they often go wrong, and how to structure deals that deliver long-term value for both sides. Expect real success stories, cautionary tales, and actionable insights into building the “perfect” partnership for the LATAM market.

• Consumer Rights x Betting Websites – As the online betting industry expands across Latin America, the relationship between players and operators is under increasing scrutiny. This panel will explore the regulatory expectations operators must meet when offering services to users—covering transparency, responsible gaming, dispute resolution, and data protection. With user complaints on the rise, it’s more important than ever for operators to understand their legal obligations and adopt proactive measures to build trust and avoid regulatory pitfalls.

Responsible Gaming in Focus

With Argentina placing increasing importance on responsible gaming, the event’s extensive program includes participation from associations such as:

• IBJR (Brazilian Institute of Responsible Gaming)
• RGC (Responsible Gambling Council)
• ICRG (International Center for Responsible Gaming)

… so take this opportunity to engage with organizations dedicated to safeguarding consumers and implementing best practices tailored for the LATAM market.

Payments Spotlight: A Timely Opportunity

With the Province of Buenos Aires approving QR codes for bingo halls, racetracks, and lottery shops, the timing couldn’t be better to explore payment innovations. 

The Payment Expert Summit—part of SBC Summit Americas—will feature a wide array of providers ready to partner with Argentine businesses and help streamline local payment flows.

Why Brazil-focused Professionals Should Be at SBC Summit Americas

As Brazil continues to dominate headlines in the global betting and gaming space, SBC Summit Americas offers Brazilian stakeholders the most strategic platform to connect, learn, and thrive in this rapidly evolving market.

Here’s why operators, affiliates, legal experts, and tech innovators from Brazil can’t afford to miss it.

Connect with Top Brazilian Operators

A powerful delegation of Brazilian market leaders will be on-site, creating an unmatched environment for networking and business growth. Operators confirmed to attend include:

• Aposta Ganha
• Betano
• Betnacional
• Betsson
• Blaze
• Esportes da Sorte
• EstrelaBet
• Galera.bet
• Rei do Pitaco
• Vai de Bob

Brazilian Thought Leadership on Stage

The agenda is packed with sessions tailored to Brazil’s regulatory momentum and growth potential.

Don’t miss talks like:

• Brazil 2025: A Surge in Licensing and Lessons So Far – With Brazil’s sweeping legislative changes opening the door to a regulated betting market, the country is poised for a dramatic surge in licensing activity by 2025. As of now, 293 applications have already been submitted—with many more expected before the year-end deadline. For companies eyeing entry into Brazil, the challenge lies in navigating a complex legal landscape while moving swiftly enough to secure market share in this high-growth environment. This panel will unpack the evolving regulatory framework, sharing practical insights, real-world case studies, and early lessons from those already engaged in or preparing for the licensing process. 
• Player Protection in Brazil: Responsible Gaming in a New Landscape – As Brazil enters a new era of regulated sports betting, one area of common ground among both supporters and critics of legalization is the urgent need for strong player protection measures. This panel will explore how operators can collaborate with regulators to implement effective responsible gaming strategies—from education and awareness campaigns to early risk detection and intervention tools. Industry experts will also discuss how technology providers can support safer gambling environments and help establish a long-term framework for sustainable, player-first growth in Brazil. 
• Bridging Opportunities: The Synergistic Links Between Spain and Latin America – This panel will delve into the evolving and mutually beneficial relationships between Spain and Latin American markets within the gambling sector. Experts will highlight the business potential unlocked by shared language, cultural ties, and increasingly aligned regulatory frameworks. From fiscal incentives and cross-border investments to collaborative approaches in responsible gambling, the discussion will explore how these connections are driving innovation and sustainable growth. Attendees will walk away with practical insights into how Spain and Latin America are shaping each other’s strategies—and the future of the global gaming landscape. 
• Enhancing Your LATAM Presence Through The Perfect Partnership – In a region where passion for sports runs deep, partnerships between gambling companies and sports organizations have become a cornerstone strategy for growth. This panel explores the power of these collaborations—what makes them work, where they often go wrong, and how to structure deals that deliver long-term value for both sides. Expect real success stories, cautionary tales, and actionable insights into building the “perfect” partnership for the LATAM market.

Featuring Brazilian experts, including:

• Thomas Carvalhaes, Country Manager, Brazil, Stake
• Ana Pamplona, Lawyer, University Professor & Co-founder of AMIG

Also: M&A, Investment, and Legal Guidance

Brazilian professionals will have a rare opportunity to engage directly with M&A specialists who have deep knowledge of the LATAM landscape and understand the unique dynamics of local and cross-border deals. Whether you’re looking to scale your operations, enter new markets, or prepare for acquisition, this is the ideal environment to explore strategic partnerships. You’ll also be able to connect with regional and international investment funds actively seeking to back high-potential Brazilian brands poised for growth. Plus, with legal experts on hand who specialize in incorporation, licensing, and compliance, you’ll gain practical guidance to navigate Brazil’s evolving regulatory framework and ensure your business is built on a strong foundation.

Why Colombia-focused Industry Leaders Should Attend SBC Summit Americas

Colombia has long been a pioneer in LATAM’s regulated online betting market, and with recent legislative shifts, there’s never been a more important time for Colombian professionals to engage on a global stage.

Connect with Colombia’s Leading Operators

Colombia will be well represented with some of its biggest names in attendance. 

• Betplay
• Betsson
• Codere
• Fullreto
• Luckia
• Rivalo
• Rushbet
• Sportium
• Wplay
• William Hill
• Zamba

Colombian Leaders on the Conference Stage

Colombia’s most respected voices will be part of key discussions. You won’t want to miss the session:

All Eyes on the Andes: What Is to Come? The Andean region—encompassing high-potential markets like Colombia, Peru, Chile, and now Ecuador—has emerged as a focal point for iGaming, sports betting, and land-based expansion. Ecuador took a major step in 2022 by launching its first regulated online sports betting market, and in 2024, discussions began around lifting the long-standing ban on land-based casinos. Meanwhile, Chile is expected to regulate iGaming as early as 2026.

This panel will explore the evolving regulatory landscape across the Andes and what it means for operators and suppliers looking to expand. Can Colombia’s regulatory framework serve as a model for its neighbors? And how can stakeholders work together to create a stable, sustainable path for growth in the region?

The panel brings together Iliana Pineda, Chief Legal Officer at WPlay, and Beatriz Martorello, VP Legal at Rush Street, to explore how Colombia fits into the evolving Andean landscape, alongside countries like Peru, Ecuador, and Chile.

Also speaking on the same panel:

• Cecilia Valdés (Presidenta Ejecutiva, Asociación Chilena de Casinos de Juego)
• David Fica (CEO, LandVegas)
• Juan Uribe (Gerente Planeación de Mercados LATAM, Lexis Nexis Risk Solutions)
• Juan Camilo Carrasco (Partner, Asensi Abogados)

Addressing Regulatory Changes Head-On

With the introduction of IVA (VAT) on online gaming, many Colombian operators are facing new compliance and market pressures. At SBC Summit Americas, you’ll have the opportunity to:

With Colombia navigating new regulatory developments—such as the introduction of VAT on online gaming—SBC Summit Americas offers a timely platform to engage with leading industry associations. Hear directly from Cornazar and Fecoljuegos as they outline their advocacy efforts, policy priorities, and vision for the sector’s evolution. The discussions will also tackle the growing threat of illegal gambling, offering expert strategies to protect market integrity and ensure a fair, compliant ecosystem. In addition, you’ll gain valuable insights into how global regulatory models can be thoughtfully adapted to meet Colombia’s unique needs, helping your business stay competitive and forward-focused in a shifting legal landscape.

Why Mexico-focused Professionals Can’t Miss SBC Summit Americas

As one of the most mature and influential gaming markets in Latin America, Mexico plays a vital role in shaping the region’s betting and gaming future. SBC Summit Americas presents an essential opportunity for Mexican stakeholders to connect, learn, and lead at the heart of the continent’s most dynamic event.

Meet Your Peers: Top Mexico Operators Confirmed

The event will host an impressive lineup of leading Mexican operators. Confirmed attendees include:

• Betcris
• Big Bola
• Caliente
• Codere
• Logrand/Strendus
• Mexbet

Key Panels for Those Focused on the Mexican Market

If you’re looking to better understand Mexico’s gaming landscape or expand your footprint in the country, SBC Summit Americas features several must-attend sessions offering valuable local insight. Highlights include:

• Enhancing Your LATAM Presence Through The Perfect Partnership – In a region where passion for sports runs deep, partnerships between gambling companies and sports organizations have become a cornerstone strategy for growth. This panel explores the power of these collaborations—what makes them work, where they often go wrong, and how to structure deals that deliver long-term value for both sides. Expect real success stories, cautionary tales, and actionable insights into building the “perfect” partnership for the LATAM market.

• The newest generation of Mexicans in the gaming industry – In Mexico—and across Latin America—attracting new generations to betting remains an ongoing challenge. As preferences shift and new technologies emerge, the industry must adapt its products and business models. This panel explores the perspective of Mexicans under 30, who will play a pivotal role in shaping the future of gaming in the region.

• Consumer Rights x Betting Websites – As the online betting industry expands across Latin America, the relationship between players and operators is under increasing scrutiny. This panel will explore the regulatory expectations operators must meet when offering services to users—covering transparency, responsible gaming, dispute resolution, and data protection. With user complaints on the rise, it’s more important than ever for operators to understand their legal obligations and adopt proactive measures to build trust and avoid regulatory pitfalls.

Associations & Regulatory Dialogue

Mexico’s regulatory environment is in transition—and SBC Summit Americas is the place to engage with those pushing for clarity and modernization. With AIEJA and other key associations in attendance and Antonio Lara Téllez (Director de Vinculación Empresarial, AIEJA) speaking, you’ll have direct access to the individuals shaping the future of regulation. These conversations will help guide your business through evolving frameworks and strengthen your daily operations.

Why Peru-focused Professionals Can’t Miss SBC Summit Americas

As Peru navigates the transition into a licensed online betting framework, SBC Summit Americas stands as the region’s most important gathering point for professionals looking to shape, understand, and thrive in this evolving market.

Meet Your Peers: Top Peruvian Operators Confirmed

With Peru’s strongest operators confirmed to attend, SBC Summit Americas offers direct access to high-level conversations and partnership opportunities. Among those attending are:

• Apuesta Total
• Betsson
• Codere
• Doradobet
• Inkabet
• Solbet
• Te Apuesto
• Timberazo

Peruvian Leaders on the Conference Stage

You’ll hear from Peru’s top experts and market specialists in sessions designed to tackle the country’s regulatory and commercial future head-on.

Don’t miss:

• All Eyes on the Andes: What Is to Come? The Andean region—encompassing high-potential markets like Colombia, Peru, Chile, and now Ecuador—has emerged as a focal point for iGaming, sports betting, and land-based expansion. This panel will explore the evolving regulatory landscape across the Andes and what it means for operators and suppliers looking to expand. Can Colombia’s regulatory framework serve as a model for its neighbors? And how can stakeholders work together to create a stable, sustainable path for growth in the region?

• Peru’s Evolving Betting Market – The Impact of Licensing—Peru’s government has implemented a Selective Consumption Tax (ISC) on online gaming and sports betting, set at 0.3% until July 2025 before increasing to 1%. While intended to bring structure to the newly regulated market, the rollout has sparked concerns among operators over compliance challenges—including platform adjustments, system upgrades, and the need for recertification. These technical demands, coupled with limited regulatory flexibility, are placing financial and operational pressure on the industry. This panel will examine the real-world implications of the ISC, its impact on market stability, and the risk of player migration to unregulated platforms if enforcement and support fall short.

• Consumer Rights x Betting Websites—As the online betting industry expands across Latin America, the relationship between players and operators is under increasing scrutiny. This panel will explore the regulatory expectations operators must meet when offering services to users—covering transparency, responsible gaming, dispute resolution, and data protection. With user complaints on the rise, it’s more important than ever for operators to understand their legal obligations and adopt proactive measures to build trust and avoid regulatory pitfalls.

Confirmed Speakers:

• Pablo Vianna, Country Manager, Peru, RETAbet
• Cristhian Cardenas, Compliance Director, Rushbet
• Carlos Sarmiento, CEO, Gaming Law

Why Chile-focused Professionals Can’t Miss SBC Summit Americas

Chile’s gaming industry is experiencing significant growth and transformation. SBC Summit Americas provides an unparalleled platform for Chilean stakeholders to engage with industry leaders, explore new opportunities, and stay ahead in this evolving market.​

Here’s why professionals from Chile should attend:

Meet Your Peers: Top Operators Confirmed

• Betsson
• Dreams
• Enjoy
• EstelarBet
• Rojabet

What Not to Miss on the Conference Agenda

Gain insights by attending the following sessions:

• All Eyes on the Andes: What Is to Come? The Andean region—encompassing high-potential markets like Colombia, Peru, Chile, and now Ecuador—has emerged as a focal point for iGaming, sports betting, and land-based expansion. This panel will explore the evolving regulatory landscape across the Andes and what it means for operators and suppliers looking to expand. Can Colombia’s regulatory framework serve as a model for its neighbors? And how can stakeholders work together to create a stable, sustainable path for growth in the region?

• Bridging Opportunities: The Synergistic Links Between Spain and Latin America – This panel will delve into the evolving and mutually beneficial relationships between Spain and Latin American markets within the gambling sector. Experts will highlight the business potential unlocked by shared language, cultural ties, and increasingly aligned regulatory frameworks. From fiscal incentives and cross-border investments to collaborative approaches in responsible gambling, the discussion will explore how these connections are driving innovation and sustainable growth. Attendees will walk away with practical insights into how Spain and Latin America are shaping each other’s strategies—and the future of the global gaming landscape.

• Consumer Rights x Betting Websites – As the online betting industry expands across Latin America, the relationship between players and operators is under increasing scrutiny. This panel will explore the regulatory expectations operators must meet when offering services to users—covering transparency, responsible gaming, dispute resolution, and data protection. With user complaints on the rise, it’s more important than ever for operators to understand their legal obligations and adopt proactive measures to build trust and avoid regulatory pitfalls.

Confirmed Speakers:

• David Fica (CEO, LandVegas)
• Cecilia Valdés (President, ACCJ)
• Felipe Maturana (Marketing Manager, JugaBet)

Relevant for Every LATAM Professional

LATAM LEADERS – Beyond Brazil: Balancing Growth Across LATAM’s Other Markets

As Brazil’s newly regulated betting market captures the spotlight—and significant investment—there’s growing concern that neighboring markets could be left behind. For both global operators and homegrown LATAM brands, the question is how to leverage Brazil’s momentum without losing sight of the wider regional opportunity.

This high-level panel brings together some of the most influential voices in Latin American gaming to explore how operators can balance aggressive expansion in Brazil with sustained engagement in smaller, yet strategically important, LATAM markets. Topics will include resource allocation, localized strategies, policy shifts, and maintaining long-term relationships in countries like Colombia, Peru, Chile, and Argentina.

Confirmed speakers include:

• Julio Cesar Tamayo, CEO, WPlay
• Fellipe Fraga, Chief Business Officer, EstrelaBet
• Sebastian Vivot, Gerente de Modernización y Tecnologías de la Información, LOTBA
• Ramon Glieneke, COO, Alea
• Gonzalo Pérez, CEO, Apuesta Total
• Karen Sierra-Hughes, Vice President, Latin America, Caribbean & Spain, GLI

From localized sessions and top-tier speakers to unmatched networking potential, SBC Summit Americas offers everything LATAM professionals need to take their strategies to the next level. As the industry becomes increasingly borderless, this event empowers you to stay ahead—locally and globally.

With SoloAzar have access to an exclusive 50% discount in your entrance ticket to SBC Summit Americas using the code: SOLOAZARPARTNERVIP
See you May 13- 15 in Fort Lauderdale, Florida!